viona ielegems
SEEME AND ARTSY ARE PROUD TO PRESENT
THE STORY OF ARTIST:
Viona Ielegems
“My new photographic body of work “KULT!” is a series of self-portraits, which challenge the notion of beauty asserted and imposed by the fashion industry. I took inspiration from old folkloristic and pagan traditions, which entail wearing ritual masks and animal skins in order to invoke the forces of nature and become one with the spirit of a wild animal, without fear or shame. This made me experience the primal instinct of the savage creature and the passionate hunter, and led me to create strong and expressive photographs, which embody both my strength and my fragility. These images fuse the beautiful and the ugly, the monstrous and the human. They are somewhat unsettling. Set against a minimalist black background, my poses combine elegance and power. A raw energy emanates from these photos as I aim at achieving a balance between beauty, instinct and worship, which question idealized beauty."
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